reblogged 1 year ago on 25 March 2013 WITH 835 notes »reblog
via scinerds // originally thekidshouldseethis

BBC Knowledge Explainer DNA from Territory on Vimeo.


scinerds:

jtotheizzoe:

Via thekidshouldseethis, a truly beautiful animated look that explains the simple elegance of DNA, and how, with just four bases at its disposal, it can code for everything that we are and everything that we know:

Director William Samuel and London-based studio Territory made this beautifully illustrated explainer of DNA for BBC Knowledge and Learning. Read more about their inspiration (hint!) and the BBC’s forthcoming site here.

Science + design = win.

via FastCoDesign.

Wow, what a great use of motion graphics to explain a very complex topic.  Well done!

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